Saturday, August 21, 2010

Linking and linkbait

Search engine optimization services can help you to attract links to your site. A good SEO company will tell you that here are good and bad ways of doing this, and there are several different forms links can take.

A reciprocal link building can exist between two websites, i.e. each links to the other. Having links can increase a site’s popularity as Google uses an algorithm to rank a page for relevancy as defined by the number of links to that page. However, a reciprocal link is generally consider low quality.

Three way linking takes things a step further in an effort to get more ‘natural’ results in the eyes of a search engine. Here three or more sites all link to each other. The value of such links can be better than reciprocal links, but search engines are still wise to this trick.

Linkbait is a good way to attract natural, one way links. It may be a relevant news story or a how-to guide on a subject. Creating a useful tool may generate a lot of links to your site, as will a widget hook, which is a tool that can be embedded into other websites.

The unique content hook gained popularity after Google introduced a Duplicate Contents Filter. This saw a drop in traffic to lots of sites, but if you are able to create your own unique content, others will link to it. SEO services recommend this as an excellent way to build links and improve your ranking on search engine results pages.

Online shopping

Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. If an intermediary service is present the process is called electronic commerce. An online shop, eshop, e-store, internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall. The process is called Business-to-Consumer (B2C) online shopping. When a business buys from another business it is called Business-to-Business (B2B) online shopping. Both B2C and B2B online shopping are forms of e-commerce.

Thursday, August 19, 2010

Link-building the hard way

If you want to build inbound links the right way then it usually means doing it the hard way - there are no shortcuts to the top. If an SEO company boasts it has a magic formula then it is likely to be scamming you, so be careful. The best links are those that appear because the quality of your content leads to someone referencing it on their website, forum or blog - no effort there. However these links are not easily obtained so you need to get organised, do your research and start building manually or find a good SEO company to help.

An excellent way to start targeted link building is to check out your competitors. Using relevant search terms, see which sites come up on the first page, then find out where their links come from. Be wary of creating lots of links too quickly though - the most effective way to climb the ratings is gradually, particularly if your site is new. A few quality links from websites with relevant content are more valuable than myriads of poor quality links.

When you are building links, use as many strategies as possible. Links should carry anchor text that varies, and you should link to different pages on your site, not just the homepage. You can also register your site with appropriate directories, submit material to article directories and use press releases and other linkable content such as videos. Anything that increases traffic to your site will increase inbound links and if you're patient you will reap the rewards.

Paid Search - PPC

Paid Search PPC Management - Our pay per click advertising management method is analytical and results-driven. We use methodical approaches that employ a customized pay per click strategy for each client. While we apply the same expert principles to each pay per click campaign that we manage, we assiduously tailor each campaign to address the unique needs and objectives of the client. This way, our clients reap the maximum possible benefit from this dynamic strategy.

Tuesday, August 17, 2010

Get professional help - part 2, some searching questions

So you've decided to take the plunge and splash out on the services of a SEO agency. Here are some of the questions you should be asking of those companies that have made it as far as your carefully constructed shortlist.

If you're considering an SEO agency, ask to see some of their work. Examples of sites they've optimised for other clients should give you a good indication of the quality of their work and whether they can offer what you need.

What keywords have they chosen for their own site? These SEO professionals should have an impressively optimised site of their own. If they don't rank well on their chosen keywords, they're unlikely to be very effective or choose wisely with yours.

Do they use techniques frowned upon by search engines? If they use, for instance, automated submissions or high keyword densities, search engines may well exclude your site altogether.

Can you subscribe to an SEO service? Maintaining a healthy ranking requires constant work.Make sure you hire a search engine optimisation agency that will regularly update the SEO content of your site to keep it fresh, rather than one that will simply give you a big push in the rankings then leave you to slip back down again. Ask about their subscription service and the costs involved.

In the final article we'll look at how some of the most popular SEO scams are still going strong.Plus, we'll give you the advice you need to help you distinguish between scammers and reputable, reliable SEO agencies.