So you've decided to take the plunge and splash out on the services of a SEO agency. Here are some of the questions you should be asking of those companies that have made it as far as your carefully constructed shortlist.
If you're considering an SEO agency, ask to see some of their work. Examples of sites they've optimised for other clients should give you a good indication of the quality of their work and whether they can offer what you need.
What keywords have they chosen for their own site? These SEO professionals should have an impressively optimised site of their own. If they don't rank well on their chosen keywords, they're unlikely to be very effective or choose wisely with yours.
Do they use techniques frowned upon by search engines? If they use, for instance, automated submissions or high keyword densities, search engines may well exclude your site altogether.
Can you subscribe to an SEO service? Maintaining a healthy ranking requires constant work.Make sure you hire a search engine optimisation agency that will regularly update the SEO content of your site to keep it fresh, rather than one that will simply give you a big push in the rankings then leave you to slip back down again. Ask about their subscription service and the costs involved.
In the final article we'll look at how some of the most popular SEO scams are still going strong.Plus, we'll give you the advice you need to help you distinguish between scammers and reputable, reliable SEO agencies.