Search engine optimization services can help you to attract links to your site. A good SEO company will tell you that here are good and bad ways of doing this, and there are several different forms links can take.
A reciprocal link building can exist between two websites, i.e. each links to the other. Having links can increase a site’s popularity as Google uses an algorithm to rank a page for relevancy as defined by the number of links to that page. However, a reciprocal link is generally consider low quality.
Three way linking takes things a step further in an effort to get more ‘natural’ results in the eyes of a search engine. Here three or more sites all link to each other. The value of such links can be better than reciprocal links, but search engines are still wise to this trick.
Linkbait is a good way to attract natural, one way links. It may be a relevant news story or a how-to guide on a subject. Creating a useful tool may generate a lot of links to your site, as will a widget hook, which is a tool that can be embedded into other websites.
The unique content hook gained popularity after Google introduced a Duplicate Contents Filter. This saw a drop in traffic to lots of sites, but if you are able to create your own unique content, others will link to it. SEO services recommend this as an excellent way to build links and improve your ranking on search engine results pages.