In a world where the internet is host to websites of all kinds – from gossip columns and bidding sites to thought-sharing forums and TV show fansites – businesses know that their company website is one of the most valuable and prime resources for advertising and selling their products and services to their target market.Your company’s brand is being projected through your website, and therefore everything you stand for as a company – your principles, main goals, and attitude to that all-important customer service – needs to come across from your website.
This, however, is just the tip of the iceberg. Even if your website is professionally-designed, details everything your customers could possibly want to know about your products, and is easy to navigate, this won’t matter if they can’t access your site.
Choosing the server to host your website is possibly the most important part of the site’s construction, as the accessibility of your website to potential customers depends on having a reliable server.
Third-party dedicated server hosting allows businesses to leave their website’s accessibility in the hands of professionals, and offers them the peace of mind of knowing that technically-savvy experts will be on-hand to provide any server maintenance needed, and are well-versed in how to deal with any security threats.
UK-based managed dedicated server hosting firm ControlCircle offer monitoring and reporting services from their own Network Operations Centre, and employ progressive security systems throughout their globally-located datacentres to offer their clients the reassurance they need that their website is performing optimally.
A website which brings up errors upon first sight of the homepage will undoubtedly be viewed as unprofessional, which will only frustrate your potential customers. Your website provides the voice of your brand to the online world, and investing in dependable dedicated hosting will limit the likelihood of your target market branding your website, and therefore your company, as one unprepared to cater to its customers’ needs.